Basefield Studio

Website & Landing Page Design & Development

A website is a system of pages that each answer a question someone is already asking. We plan the page architecture first — which pages exist, what query each one answers, how they link — then design and build it. Campaign landing pages come from the same system: one page, one action, matched to the ad that sent the visitor. On-page SEO isn't a later phase; it ships with the first deploy.

multi-page builds · landing pages · CMS setup · on-page SEO at launch

We design and build websites and landing pages for service businesses, SaaS companies, and B2B teams. The site is planned around your offer, your audience, your proof, and the action the page needs to support — before any design begins.

One engagement covers the whole path: strategy, copy structure, design, responsive build, forms, search foundations, launch checks, and a review after launch. We build in Framer, WordPress, or code depending on editing control, search needs, and budget. Campaign landing pages run on the same system — a focused page with one action, matched to the ad or email that sends people there.

For local service businesses

  • Service-area sites with a page per service, mapped to real queries
  • Pages aligned with your Google Business Profile
  • Quote-request and call-first campaign pages
  • Proof sections — reviews, jobs, credentials — beside every claim

For SaaS companies & B2B teams

  • Marketing sites that go deeper than the homepage
  • Product, feature, and use-case pages built for search and sales
  • Demo, trial, and signup landing pages for paid traffic
  • Pages your sales team can send in outreach and follow-up

Every build ships with

  • A page-by-page architecture mapped to real search queries
  • Landing pages message-matched to the campaigns that feed them
  • CMS set up so your team can edit without a developer
  • Tracking on every form and call button before handoff

Start with the 15-minute call

Tell us what the work needs to achieve and you’ll leave with a concrete next step — whether or not it’s with us.

Ahmed Jamal, Founder & Strategy LeadBook a callCurrently available —15 minSee related work →

Scope

What’s included

  • Page architecture — pages mapped to queries and actions
  • Navigation and internal-linking plan
  • A design system that covers every page type
  • Framer, WordPress, or custom development
  • Campaign landing pages with message match
  • CMS setup and editor training for your team
  • Search foundations at launch — titles, schema, internal links
  • Launch QA, tracking, and a post-launch review

How it runs

The working process

  1. 01

    Brief & review

    We agree the offer, the audience, the traffic source, and the primary action, then review what exists today — the pages, the mobile flow, the proof, and how search currently sees the site.

  2. 02

    Page architecture

    We map every page to a purpose: which query it answers, what it must prove, and where it sends people next. Campaign pages get their own flow, matched to the ad that feeds them.

  3. 03

    Design system & build

    We design once as a system — every page type covered — then build on your stack, checking responsive behaviour on real screens, not just the design file.

  4. 04

    Launch & review

    Before launch we test links, forms, speed, and mobile layout. After launch we review what real visitors did and complete one focused round of refinements.