Basefield Studio

SEO & Search Visibility

Most local businesses don't need tricks — they need the fundamentals done completely: a crawlable site, pages that match real queries, a Google Business Profile that's actually maintained, and content planned against what customers search for. We do the fundamentals completely.

technical setup · local SEO · Google Business Profile · content planning

SEO here is not bolted on after the build — it's planned with the site structure from the start, and it covers the whole visibility picture: technical setup, on-page work, local presence, Google Business Profile, and content planned against real queries. The aim is a site that's easy to understand for people, for search engines, and for the AI tools that increasingly answer searches directly.

We're deliberate about scope. This engagement covers on-page, technical, local, and content SEO plus your Business Profile — the fundamentals that move local and B2B rankings. Off-page authority work — backlinks, digital PR, ongoing content production — is a separate growth engagement, recommended only once the foundations justify it.

For local service businesses

  • Local keyword targeting for the jobs you actually want
  • Google Business Profile categories, services, photos, and reviews
  • Trust sections and FAQ content that earn the map pack
  • Schema and clear contact paths on every commercial page

For SaaS & B2B teams

  • Topic mapping against real buyer questions
  • Internal-link structure that concentrates authority
  • Search-friendly sections on product and use-case pages
  • Structured, citable content AI search tools can quote

Every SEO engagement ships with

  • A technical audit with fixes applied, not just listed
  • Google Business Profile set up, categorised, and maintained
  • A content plan mapped to queries with real volume
  • Search Console monitoring with a monthly plain-English report

Start with the 15-minute call

Tell us what the work needs to achieve and you’ll leave with a concrete next step — whether or not it’s with us.

Ahmed Jamal, Founder & Strategy LeadBook a callCurrently available —15 minSee related work →

Scope

What’s included

  • Technical SEO audit and core setup
  • Strategic keyword and topic mapping
  • On-page optimization — titles, headings, clean URLs, alt text
  • Commercial architecture: service and service-area pages
  • Schema and AI-search readiness
  • Google Business Profile setup and management
  • Internal linking that concentrates authority
  • Search Console monitoring and plain-English reporting

How it runs

The working process

  1. 01

    Search & local review

    We review how search sees you today: site structure, service pages, Business Profile, reviews, headings, intent match, and the technical basics — and rank what's costing you most.

  2. 02

    Keyword & page mapping

    We map the right topics to the right pages — services, locations, FAQs, product pages, and the buyer questions that deserve a page of their own.

  3. 03

    On-page & local setup

    We apply the work: titles, descriptions, headings, clean URLs, internal links, alt text, schema, local signals, and the Business Profile actions that follow from the review.

  4. 04

    Monitor & iterate

    Search Console and GA4 tell us which queries and pages produce inquiries. You get the plain-English version monthly, with the next content moves attached.